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Advertising Agencies in the UK
Search Creative
Premium
Runcorn, Cheshire, North West England, WA7 4QX
Search Creative is a specialist online marketing agency based in Runcorn, Cheshire. We have over 20 years’ experience of designing and implementing online marketing strategies to provide our clients
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TAN Media
Kentish Town, North West London, London, NW5 1TL
As experts in the digital marketing industry, you're likely to have an in-depth knowledge of SEO, so we won't lecture you about the benefits of content-distribution and how effective they can be as an
Graphics Monkey
Barons Court, West London, London, W6
At Graphics Monkey we create graphic design that stands out from the crowd and gets you noticed, but above all benefits your business. From designing a new brand identity, to creating a website from
Notch Communications
Manchester, Greater Manchester, North West England, M3 2BH
An agency that's not frightened to challenge convention or to innovate - but is always flexible enough to listen. An agency that offers expert brand strategy and planning, fresh creative thinking,
77 Agency
Aldwych, Central London, London, WC2B 5PQ
77Agency was founded in 2003 in London. Now 77Agency is made up of more than 100 people of 15 nationalities with offices in Milan, Riga, Amsterdam, Madrid, New York and Sydney. Our objective is to
Direct Media Group
Paisley, Renfrewshire, Scotland, PA1 1JS
We have access to the most up to date figures on demographics, readerships, listeners and viewers for different media and different areas so we know who's viewing what and where to find the right
Waa
Sutton Coldfield, West Midlands, West Midlands, B72 1SY
In tough climates, growing year-on-year sales gets harder-but that doesn't mean marketers get less ambitious. That's fine by us. We've bucked the national trend in retail and leisure
Socially Bright
Clapham, South West London, London, SW4 6DH
We work with a wide range of advertising agencies and brands to help bring their digital dreams to life. As a dedicated, specialist and flexible part of your team we offer strategy, creative and
HaulinAds
Truck advertising offers a high impact way of reaching the millions of people who regularly travel on our motorways and "A" roads. With the ability for campaigns to be targeted on a national, regional
Go Create Studios
Tetbury, Gloucestershire, South West England, GL8 8JL
I use 'creativity' to tell a story, be it evocative, factual, dramatic or amusing. We don't believe in designing for design sake or selling bad ideas which look nice. I'm an intergrated art director,
P J D Advertising
Cannock, Staffordshire, West Midlands, WS11 7XA
Our years of experience in advertising and marketing for both small and large businesses has given us the edge when it comes to helping our clients achieve their objectives. We pride ourselves on
R M Advertising
Fareham, Hampshire, South East England, PO16 0NW
From strategy to execution, we deliver creative and cost-effective brand communications that connect with your target audiences across multiple channels and markets. Advertising in boating and
ADS Motion
We are an innovative Glasgow based business that specialises in Mobile Advertising across the whole of the Central Belt. We provide Ad Services to companies and organisations of every size in every
Goliath Advertising
Blackpool, Lancashire, North West England, FY1 5NA
So pick your media, send us your advert and advertise with us, and let our sister organisation, yes! FREE, distribute hundreds of mobile, highly visible messages on your behalf. We're all very
Yellow House Communications
Stocksfield, Northumberland, North East England, NE43 7AL
Yellow House Communications Ltd is an established public relations agency that works across all pr disciplines. We combine traditional pr communications with online public relations, social media,
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?