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Advertising Agencies in the UK
Clarity Creation
Liverpool, Merseyside, North West England, L7 9NE
Our services reflect our skills and experience. In terms of creatively communicating a message - offline or online - we work closely with our clients to understand what outcome they wish to achieve
D3 Design
Nottingham, Nottinghamshire, East Midlands, NG3 1HL
With over 20 years' experience and a client list ranging from small businesses to blue chip multi-nationals, our teams consistently deliver exceptional creativity on time and within budget. So,
Publicity Services
Tamworth, Staffordshire, West Midlands, B77 1AG
What makes the difference is our dedication to providing solutions that work for you, tackling every project with unmatched care and attention to detail, and our ability to handle all aspects of a
CR Design
A strong brand is essential today as the battle for customers intensifies. It establishes connections and leaves a lasting impression with your target audience, your employees and your stakeholders.
Media Alive
Hertford, Hertfordshire, East England, SG14 1AX
Independent, imaginative and based in Hertfordshire's county town, Media Alive is a full service media and creative agency working with an eclectic mix of clients across a wide range of sectors. We're
Harris Associates
Leeds, West Yorkshire, Yorkshire and the Humber, LS6 3HN
Leeds based Harris Associates is one of the UK's foremost business to business advertising, marketing and public relations agencies specialising in architecture, construction, manufacturing and the
Levy McCallum
We were founded in 1980 and our first home was a small office in St Vincent Street. We quickly outgrew that office and moved into a bigger one in the same building, within a couple of years we needed
Scg Advertising
Watlington, Oxfordshire, South East England, OX49 5PX
Simple - there is no risk. We believe that the only way to find out whether an agency can live up to its sales patter and that is try it out. The thing is you don't want to have to commit to hours of
Cool Billboards (Europe)
Our unique advans and state of the art production technology coupled with an outstandingly creative, flexible and friendly sales team ensure that coolbillboards are well equipped to deal with the
Out & About Advertising
High Wycombe, Buckinghamshire, South East England, HP14 4PE
Garry - Your principal contact at Out and About Advertising Ltd - can help you. He has over 35 years experience in the Outdoor Advertising industry. Garry formed Out and About Advertising Ltd in 2006,
MediaQuest
Southampton, Hampshire, South East England, SO30 2EU
MediaQuest is an advertising, design and communications agency based in Southampton, Hampshire. We specialise in delivering intelligent and creative solutions for advertising, design, marketing
ABC Inflatables
Banbury, Oxfordshire, South East England, OX16 3TL
If you need an eye-catching way to promote your brand, look no further. ABC Inflatables provides an excellent range from inflatable balloons to bespoke inflatables in all shapes and sizes. Whatever
Simpsons Creative
Bishop's Stortford, Hertfordshire, East England, CM23 2LY
The office manager is a pivotal role in any business and Sally is at the centre of all activity at Simpsons Creative. Her job demands a range of skills and knowledge, allowing her to draw on her
Satent Trading
Earlsfield, South West London, London, SW18 1AT
A well designed advertising balloon is a brilliant way to get your message across to thousands of people. They float above the crowd and always draw the eye. Wearing innovative backpacks, our
IMO Agency
Birmingham, West Midlands, West Midlands, B4 6AT
Not only is change inevitable. It's gathering pace. In a world gone digital, ideas have more power than ever. They can now make brands in days instead of months or years. Overnight, millions of people
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?