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Advertising Agencies in the UK
Dream Random
Barbican, City of London, London, EC2A 4DD
Search Engine Optimisation (SEO) is a powerful method used to increase a website's visibility for the products and services it offers on search engines such as Google. Organic search has the majority
AccuraCast
Kentish Town, North West London, London, NW5 2DX
To build a strong brand and drive more online sales, you need increased traffic to your website. You need to be noticed, to attract targeted visitors, to have a presence across the Internet. At
Stuart Hirst
Leeds, West Yorkshire, Yorkshire and the Humber, LS8 2AT
At Stuart Hirst we develop ideas, attitudes, aptitudes and emotions, we develop organisations, we develop people. For us it has never been just about logos. The identity of an organisation should be
Radio Airtime Media
Colliers Wood, South West London, London, SW19 7QD
Radio advertising can be an effective, low-cost medium through which a business can reach a target consumer. Radio ads create emotional reactions in listeners. In turn, consumers perceive the ads as
Westhill Marketing
Westhill, Aberdeenshire, Scotland, AB32 6UF
Most businesses will need to promote themselves at some time and that's what we're here to help with. We can provide Large Agency experience at a fraction of the cost, along with personal service,
Bright Spark Advertising
Newcastle upon Tyne, Tyne and Wear, North East England, NE6 2HL
We bring 100+ years of top flight London advertising agency experience to Newcastle, the North East and the North of England. Our team members have held senior roles at the global greats of the world
Media & Marketing With Impact
Farringdon, City of London, London, EC1V 3QT
We're a different kind of agency. We don't look at advertising disciplines in isolation, we believe that making an impact in today and tomorrow's markets requires joined-up thinking across the
A1 People
Eastbourne, East Sussex, South East England, BN21 3UH
In the studio is where talent matters, and we find the most inspirational creative thinkers and doers. Graphic designers, artworkers, studio managers, web designers, interior designers, packaging
Plus Two Design
Peterborough, Cambridgeshire, East England, PE6 8RR
Plus Two Design are a team of professional graphic designers and web designers, based near the city of Peterborough. From our purpose-built design studio in the village of Frognall, our friendly team
Simply Advertising
Canterbury, Kent, South East England, CT2
Selecting the right media and delivering your message clearly is crucial to a successful advertising campaign. Our role as a design, advertising and media agency is not only to expose your brand but
P K Pr
Manchester, Greater Manchester, North West England, M2 4WQ
We provide clients with a range of services aimed to improve their business communications and corporate profile. With offices in Liverpool, London and Manchester we offer the best services on a
CreativeHub
Truro, Cornwall, South West England, TR1 1QH
From one-off advertisements to give a sharp uplift in sales or for longer-term brand building campaigns, we design advertising that grabs the audience's attention with clever well-thought-out concepts
The Image Works
Nelson, Lancashire, North West England, BB9 6RS
With every department you need under one roof, it only takes a single phonecall to reach Design, PR & Copywriting, Photography, Web & Multimedia, CGI, Exhibition and Print specialists. Our Account
Juice Creative Design
Enderby, Leicestershire, East Midlands, LE19 4NT
Juice Creative is a member of the award-winning Woodland Carbon scheme. Everything we print conforms to the UK Government's 2011 Woodland Carbon Code. This reduces our impact on the environment,
ADVELITE Advertising Agency
Northolt, West London, London, UB5 4RR
As ADVELITE we do not only print, not only designing graphics and promotional gadgets. ADVELITE is a "full-service" advertising agency so that we are able to offer a wide range of services and
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?