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Advertising Agencies in the UK
The Ad Shed
Perth, Perth and Kinross, Scotland, PH2 7HP
The Ad Shed is affordable advertising and design from a small and hugely talented creative agency with over 25 years experience and clients of all shapes and sizes all over Scotland. Since The Ad Shed
Kinetic Marketing & Design
Grimsby, Lincolnshire, East Midlands, DN32 0EQ
Kinetic Marketing and Design was born in 2007 the offspring of Alison and Steven Clynes who, after nearly 30 years combined experience in Advertising, graphic design and marketing working for some of
Cast Media Group
Leeds, West Yorkshire, Yorkshire and the Humber, LS12 6HY
Our range of services have evolved over the last 18 years from just creative design to the full array of marketing, design and production services we offer today. Having the ability to control in
Wigwam Advertising & Design
Kirkintilloch, East Dunbartonshire, Scotland, G66 1SH
Wigwam Advertising & Design Ltd is a brand new agency, made up of people with a proven track record in creating cost effective solutions that work. We can help build your brand, design your corporate
RadioWorks
Marylebone, West End, London, W1T 6HE
We plan and buy radio advertising airtime, cater for large or small budgets, provide below the line solutions, make great creative, nurture talented voice artists, represent celebrities, deliver your
Auburn Creative
Warwick, Warwickshire, West Midlands, CV34 6EW
Established in 2003, Auburn is a Digital Design and Marketing agency with the mission of 'making the web work' for our clients. While we're not doing all that important stuff, we drink tea and eat
ClouAds
Leytonstone, East London, London, E11 2PU
Traditional local advertising methods like local newspapers, classifieds, windows cards and door drops are all losing steam in this modern digital age. We are all becoming blinded by static methods of
MHG Design
Balham, South West London, London, SW12 8QB
MHG are a much valued and dependable partner. Simply put, they understand the many facets, and often absurd demands, of marketing and sales support. They are creative, well resourced and never cease
Honest
Cambridge, Cambridgeshire, East England, CB2 1UW
Honest is an advertising and digital agency that combines good strategic thinking with impactful creative. Our aim is to enhance our clients' business, whether the brief is to increase sales or
Beeline Advertising Products
Nottingham, Nottinghamshire, East Midlands, NG5 2NH
We offer an expansive range of products to suit all of your needs, from business promotion to clothing and printed stationery. We can help you promote your business with overprinted giveaways and
North Tag Advertising
Rutherglen, South Lanarkshire, Scotland, G73 3DG
North Tag specialize in helping businesses of all sizes get the upper hand on their competition with our innovative ways of advertising your business to your customers. Our level of involvement in
Helium Fish
Southend on Sea, Essex, East England, SS1 2NE
Very happy with the re-design of our company logo and other advice given by Helium Fish, very good communication from the company and professional throughout. Helium Fish listened to our needs, and
The Design Well
Windsor, Berkshire, South East England, SL4 4LE
We produce great, innovative graphic design (of course) but everything else; the excellent service, the emphasis on value for money, our guaranteed delivery dates, quality products and our guaranteed
Vibrant Eye Design Studio
Aylesbury, Buckinghamshire, South East England, HP19 8DB
Vibrant Eye's unique approach means that we can work in partnership with your business to act as your very own marketing assistant. We can create new concepts or work with your current corporate
The Wide Angle
Peterborough, Cambridgeshire, East England, PE3 9TG
AND PR is a marketing and Public Relations consultancy run by Mark Williams, a career journalist in consumer and business press for 35 years. While many PRs begin their working lives learning theory
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?