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Advertising Agencies in the UK
MSGD Studio
Dunstable, Bedfordshire, East England, LU6 2AX
We are a small team of creative graphic and web designers based in Leighton Buzzard (just outside of Milton Keynes), who specialise in marketing and promotion of businesses in the UK. From logo
Street Advertising Services
Street Advertising Services have been providing prime exposure on a street level to the music, leisure, entertainment and arts sectors in Dundee since 1996. The company started business in Dundee
An. X Agency
Salisbury, Wiltshire, South West England, SP1 1EY
Once that strong brand is established, we'll create smart strategic marketing, focussed advertising, responsive websites and any other types of online or offline promotions necessary to help you
White Space Advertising
Ashburton, Devon, South West England, TQ13 7UP
We're different because of who we are - our DNA, if you like. An advertising agency in Devon with award winning creative talent, who think conceptually and who draw on the wealth of experience gained,
Ardmore Advertising & Marketing
Holywood, County Down, Northern Ireland, BT18 9JQ
Our work sets businesses apart and brings people together. It drives sales, connects customers, ignites industry and puts the fizz back in advertising. We make the news and rewrite history, all before
AdStorm
Lichfield, Staffordshire, West Midlands, WS13 6QA
Marketing theory is a powerful ally, but truly effective marketing campaigns are achieved when founded on scientific evidence of what triggers the desired response and what does not. It's a skill we
A & J Design
Dereham, Norfolk, East England, NR19 1LS
We take pride in our personal service, which has created the friendly image we've become known for. It's about asking the right questions to find the right solutions. We don't just want to look at you
Palmiero Design
Milton Keynes, Buckinghamshire, South East England, MK11 1BQ
We continually seek to add value to the advice and guidance we give our clients and believe that giving such useful information for free is a priceless tool for developing long term business
Aspect7
Lincoln, Lincolnshire, East Midlands, LN2 4SS
Imagine a river. On one side we have a load of unhappy products, all looking for customers who might want to buy them and take them home. On the opposite bank we have lots of frustrated customers who
SEA Design
Falmouth, Cornwall, South West England, TR11 4BE
SEA Design is a full service graphic design studio based in Falmouth, Cornwall. Our creative graphic design and website design solutions will help your brand, products or service to stand out from
Inventive Marketing Solutions
Barnstaple, Devon, South West England, EX32 0DG
We make the promotion of your company and services as straightforward as possible. By co-ordinating the whole process, we take away the hassle- you remain in complete control of the marketing, but we
Ad-lib Design Partnership
Worcester, Worcestershire, West Midlands, WR3 7HZ
Ad-lib can help you stand out from the crowd using our graphic design know-how to strategically communicate your messages. We produce creative, effective design solutions that get results by building
Line Of Vision
Devizes, Wiltshire, South West England, SN10 5BN
Line of Vision Ltd is based in Wiltshire and offers a wide range of creative digital marketing services for businesses, charities and organisations throughout Wiltshire and the South West of England.
Eighty Four Design & Marketing
Basingstoke, Hampshire, South East England, RG21 7QH
Peterhouse Care website Conceptual design and development of a content managed website for Peterhouse Care, working in partnership with one of the leading providers of high-quality care and
Radar Marketing
Haddington, East Lothian, Scotland, EH41 3JW
Radar Marketing is a company that specialises in Advertising, Marketing and Print. We have established a wide range of clients in the motor trade, advertising companies and other various sectors. We
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?