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Advertising Agencies in the UK
Leaflet Delivery
Bristol, South West England, South West England, BS32 4UB
We can arrange your advert to be printed, on a leaflet with other non competing adverts, and delivered by the postal service (Royal Mail) at a fraction of the cost (see example on side). Why spend
Montage
Hillingdon, West London, London, UB10 0NF
As a digital marketing agency specialising in integrated marketing communications we are a strategic partner in promoting some of the most iconic brand names in the UK. We offer our clients a perfect
Ad-Vice
Stoke on Trent, Staffordshire, West Midlands, ST1 3BY
For you: our branding is impactful, iconic - and intrinsically your own. For your customers: our branding encapsulates credibility, aspirations and, of course, reassurance. It'll give your customers
Stewart Online Advertising
Lancaster, Lancashire, North West England, LA1 5PH
Pay per click (PPC) search engine campaigns can be a nightmare to make profitable if you don't know exactly what you're doing. We do know, PPC is all we do. Shift the management of your PPC campaigns
Godsmark
Ilkeston, Derbyshire, East Midlands, DE7 5FB
Godsmark Graphic Design & Signs are based in Ilkeston, Derby. For over 25 years, we have produced unique graphic design solutions ranging from company brochures, logos and branding, to artwork,
Fairview Advertising
Ipswich, Suffolk, East England, IP4 2AU
Fairview Advertising was formed in Ipswich in 2005. The last decade has seen consistent growth, both in the brands we represent and sales reach. Resulting in future plans to open 4 new locations
Enitiative Media
Carlisle, Cumbria, North West England, CA3 0EU
We have designed and built nearly 70 websites for a wide range of different businesses across Cumbria as well as providing a retained agency service for print design and digital media. From basic
Elms Creative
Bournemouth, Dorset, South West England, BH9 3JU
We combine outstanding ideas with the latest technology to ensure businesses can gain the cutting edge against a rapidly evolving marketplace. Want to see previous work we have done? Then why not
Advert Ear
Harpenden, Hertfordshire, East England, AL5 5SJ
Advert Ear is an outstanding innovative agency, that works with the evolving world of technology and media. Through a partnership of vision and creative marketing, Advert Ear inspires people to get
Positive Media Marketing
Leigh on Sea, Essex, East England, SS9 2HA
Established in 1996, we are out-of-home media contractors, focused on shopping centre and washroom advertising. Our friendly, dedicated team have spent years ensuring our clients get the most from
Zest Interactive
Make the web work for you by using Zest Interactive for your web design and Internet Marketing requirements. The core of any internet marketing strategy. We know how to build websites that secure a
Interlink Advertising
Blackpool, Lancashire, North West England, FY1 2JH
We operate the internationally successful Link Centre Internet Directory & Search Engine. Since its creation in 1996, Link Centre has become popular with surfers and web publishers from around the
Cycle Advertising
London Colney, Hertfordshire, East England, AL2 1PZ
When comparing us to other forms of advertising including outdoor, periodical and online you will find that we are not only cost competitive, but are also able to achieve real results, for any size
Maddison Multimedia
Newcastle upon Tyne, Tyne and Wear, North East England, NE2 3NT
We are a recently established digital media company specialising in the creation of attractive online advertising solutions with proven success. Whether you're looking to advertise your business with
Blackrock Advertising
Bournemouth, Dorset, South West England, BH1 1DA
Blackrock advertising was founded in 2007 by Managing Director, Andrew Delbridge and since has successfully grown from strength to strength. Because of the economic climate, companies are looking for
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?