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Advertising Agencies in the UK
Penknife Design
Watford, Hertfordshire, East England, WD18 0QB
Penknife: Can do! Will do! They deliver - and it's QUALITY! Flexible, broad experience and fun to work with. Penknife have consistently demonstrated their ability to understand briefs of varying depth
Talnet Media & Productions
Finchley Central, North London, London, N3 2JU
Tv is a comprehensive fashion, beauty, lifestyle and wedding portal for South Asians around the world with custom features like AsianaTube, Fashion Finder, Beauty Finder, Online Wedding Directory,
Adverta
Nottingham, Nottinghamshire, East Midlands, NG6 0DW
We believe bus advertising is one of the best ways for you to promote your business, service or event. We are the specialist in local, regional, and national bus advertising with over 20 years'
Fuse Creative
With over 35 years of commercial experience within the design, advertising and marketing industry we strive to offer our clients exactly what they want. We will listen to their needs and work
Rock Advertising & Events
Loughborough, Leicestershire, East Midlands, LE12 8TD
Rock Advertising and Events Ltd - Established 1995 with over 25 years of mixed media and event expertise. We are proud to be working with some of the best national and local companies providing cost
Zeus Advertising
Finchley Central, North London, London, N3 1TG
Welcome to the online home of Zeus Advertising, the ad agency that specialises in small projects for big companies. These have included clients such as AOL, BBC, Monster, and the Wall Street Journal
Greenleaf Consulting
Greenleaf was established in 2010 by partners Katie Nannestad and Richie Plewka. Combining rich experience in Marketing and IT, we offer small businesses a measured and integrated approach to
Aylesworth Fleming
Bournemouth, Dorset, South West England, BH8 8GG
Marketing communications, branding, planning and strategic thinking are our backbone. Creative services, national and local account handling and campaign execution give us muscle. And digital, mobile
Form Advertising
Bexleyheath, South East London, London, DA6 8ES
Form Advertising are graphic designers who provide branding services for clients worldwide. We bring imagination and creativity to every project that we are involved with, and deliver it across
The Whole Caboodle
Harrogate, North Yorkshire, Yorkshire and the Humber, HG1 5LY
We have gathered a group of smart, nice, bright people from all over the world to create a full service digital agency in Harrogate North Yorkshire, that truly offers everything a client could want.
989 Design
Addlestone, Surrey, South East England, KT15 1UG
I needed a website for my hairdressing business, I had been in talks with another website company but had been let down on numerous occasions. I came across 989 Design and from the first time we spoke
ChilliPlum
Birmingham, West Midlands, West Midlands, B15 1AU
ChilliPLUM is a no holds barred digital marketing agency, with one objective in mind: Increasing sales for your business and achieving ROI. Period. We create campaigns with intricacy, deep care and a
Still Motion Design
Bristol, South West England, South West England, BS1 5HX
Still Motion Design is a creative design agency taking the pain away and letting you get on with what you do best. Based in Bristol we offer great solutions for design and print, web design advanced
Gaskell & Holt Studio
Macclesfield, Cheshire, North West England, SK10 3PW
Gaskell and Holt Studio are a unique graphic design agency who specialise in creative design, advertising and print and are based in South Manchester town of Macclesfield cheshire. Take a piece of
Positive Advertising
Shrewsbury, Shropshire, West Midlands, SY2 6BL
Positive Advertising offers an independent strategic marketing service; a partner to advise and integrate all your online and offline marketing channels. Traditional advertising and PR are still
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?