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Advertising Agencies in the UK
Spark Creative Agency
Lowestoft, Suffolk, East England, NR32 4SF
As a creative agency we specialise in delivering creative outside of the box, design for print and online. Whether you're an individual, small business, school or corporate company we work with you
JPDS
At the heart of the company is Alex. She's the most organised and efficient person you'll ever meet. Loving the outdoors and fiercely proud of this beautiful part of the world, she particularly enjoys
Fire Creative
Cheltenham, Gloucestershire, South West England, GL51 0GA
Thanks for stopping by. Fire Creative is a Cheltenham based graphic design agency with the creative spark to make your marketing work for your business. Offering full creative solutions, we work in
Tmax Media
Oxford, Oxfordshire, South East England, OX2 7NT
TMAX Media is an independent, full service, digital marketing agency. With a strong team of strategic thinkers, talented designers, technical developers and digital marketeers, all sharing the same
On Page One
Sawbridgeworth, Hertfordshire, East England, CM21 9JX
We've been specialising in Google AdWords for nearly 10 years. Much of our work is through other agencies as a whitelabel AdWords service, so they get the reviews rather than us - but we do have over
Annakristen
We just wanted to apologise for not having introduced ourselves to you earlier. We are a design agency based in Denbigh North Wales, but working for clients both nationally and internationally and
Hucksters
Wadhurst, East Sussex, South East England, TN5 6AP
We hope that you will find enough introductory information about our company somewhere on these pages. Our aim is to keep this site as simple and clear as possible and point you towards sample
Colour Box Advertising & Design
Liverpool, Merseyside, North West England, L5 9PR
Colour Box is a creative graphic design agency established in Liverpool, Merseyside in 1993. Colour Box has the experience, skills and resources to provide creative and cost-effective solutions to
Rock Advertising
Marylebone, West End, London, W1H 7AA
Our expertise is in delivering integrated campaigns and brand experiences, which span the full range of communication services. We stay true to this holistic approach, no matter the size or nature of
Hullabaloo Visual Communications
Loughborough, Leicestershire, East Midlands, LE11 1QJ
Hullabaloo is a full service design agency based in Loughborough in the heart of the Midlands and providing graphic design solutions to clients across the whole of the UK. We are a creative company
Bloodybigspider
Shoreditch, East London, London, E1 1DU
Hi there and thanks for dropping by. We're Bloodybigspider, a graphic design and marketing agency in East London's Whitechapel. We offer design, copywriting and digital marketing across a range of
NOON Design & Advertising
Brighton, East Sussex, South East England, BN1 1HG
Noon is a Brighton based design consultancy that brings home a mix of 15 years experience in design and advertising gained by working with some of the world's best known brands and blue chip clients,
O2 Creative
Norwich, Norfolk, East England, NR1 1RT
With a wide range of abilities and experience of all types of market communication, O2 Creative is well placed to help you make the most of your marketing budget. O2 Creative marry strong design with
Longbow Design & Marketing
Derby, Derbyshire, East Midlands, DE1 1EE
More than ever, your business needs to stand out from the crowd and Longbow will help you make changes that get your business noticed. From the simplest business card to a complete exhibition stand,
Central Advertising & Marketing
Morley, West Yorkshire, Yorkshire and the Humber, LS27 7JU
Central Advertising and Marketing are a small, but very enthusiastic agency with a wide range of creative skills including branding design, website design and press advertising. As well as this we can
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?