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Advertising Agencies in the UK
Chris Ford Graphic Design
Taunton, Somerset, South West England, TA1
Your business' visual identity is more important now than it has ever been. Budget needn't be an obstacle when driving forward with your branding, marketing and advertising plans - Chris Ford Graphic
Tenblend
Derry, County Londonderry, Northern Ireland, BT47 6SQ
TenBlend offers a full and affordable design service for Start-up Businesses & SME's, as well as already established brands throughout Northern Ireland, Republic of Ireland and the UK. From initial
Refinery Marketing Communications
Manchester, Greater Manchester, North West England, M12 6JX
Lots of companies claim to offer a unique approach, a distinctive way of doing things, yet every company that's serious about integrated marketing has to work in much the same way. We know the process
McCann Bristol
Bristol, South West England, South West England, BS1 6HU
We're part of McCann Worldgroup, the world's largest advertising and communications network. You'll find us in over 200 cities in 130 countries, and err, just over Bristol Bridge on Redcliff Street.
Media Chimps
Glenrothes, Fife, Scotland, KY7
We're a partnership based in Fife, but working with companies all over the UK. Headed up by me, Mark Proctor - I'm a tech-head with blue-chip commercial experience and a marketing degree. Here's my
CNS Media
Chesterfield, Derbyshire, East Midlands, S45 9JW
CNS Media are proud to be a Full Service design, web design and marketing agency that delivers all aspects of your marketing campaign, from the original conception of the creative, to the design and
Sayu
Stockton on Tees, County Durham, North East England, TS17 6SB
Sayu has been established since 2005 and has helped thousands of businesses and website owners to successfully deliver digital marketing campaigns and web development projects. Our digital marketing
Tug Agency
Barbican, City of London, London, EC2A 3QT
Tug hires and nurtures, imaginative people, always looking for new angles to help our clients beat other brands, to get the attention and hard-earned money of their audiences. Our teams use the latest
Montpellier Creative
Cheltenham, Gloucestershire, South West England, GL50 1UX
We are an award winning graphic design, web and multimedia agency based in Cheltenham, Gloucestershire. We listen to our clients and get under the skin of their companies. Whether it is a brand or
Projects ADV
Crawley, West Sussex, South East England, RH10 3AG
We are Projects. An agency with a wealth of experience across a range of diverse disciplines, based in Crawley, Sussex. Established over ten years, we can boast a proven track record in advertising &
Questar Design & Marketing
Rotherham, South Yorkshire, Yorkshire and the Humber, S60 2AG
So, in a challenging environment, when many companies are looking to make cost savings, your marketing activity really does need to demonstrate that it makes a difference. It should promote
Freelance Point Of Sale Designer
St Ives, Cambridgeshire, East England, PE27 5AY
I'm an experienced freelance Retail and Point of Sale designer supporting POS Manufactures and Consultancies internationally with creative design, engineering and production procurement. I work for
Wave Creative
Pontefract, West Yorkshire, Yorkshire and the Humber, WF8 1HH
Having said all that you may just want a logo, leaflet, poster or simply to reinvigorate your existing identity. At wave creative we believe that behind every successful company there should be an
Thinkmedia Communication
Wilmslow, Cheshire, North West England, SK9 2QX
Welcome to Thinkmedia, an independent media buying agency set up by Mark Hodkinson in 2001 to provide businesses with the very best media buying and media planning advice available in the market. At
S-NRG Design Creative Consultancy
Leyland, Lancashire, North West England, PR25 3PF
We are a fast growing design studio with a critically acclaimed in-house design team - we do it all, from creative design to web to photography and exhibition! Many creative studios that are
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?