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Advertising Agencies in the UK
The Industrial Marketing Agency
Shefford, Bedfordshire, East England, SG17 5BB
Spending most of my time working on the sales aspect at EMKA UK leaves little or no time to work on PR and marketing. I find great easiness when dealing with any of the people at The Industrial
Firms Online
Sheffield, South Yorkshire, Yorkshire and the Humber, S9 3TY
With over 20 years experience in the industry we aim to offer you services and products that equal with the best but at a fraction of the price. Specialist in Database driven interactive websites. We
Austin Wells Design
Bournemouth, Dorset, South West England, BH7 7EF
First established in 1994 and based in Bournemouth, we help clients promote their business through analysis, design and communication with all the passion, knowledge and talent you would expect from a
Songhurst Creative
Rotherham, South Yorkshire, Yorkshire and the Humber, S62 7US
IJust completed - a new corporate video for Barnsley company Sabur Ink Systems suppliers of textile printing solutions. IRevised product sales video for the PCL MK3 air-line gauge due to the newly
Demon Print
Stafford, Staffordshire, West Midlands, ST17 9HQ
Welcome to Demonprint Ltd, Trade suppliers of quality digital print to graphic designers, advertising agencies, in-house marketing departments, print brokers, printers & business throughout the UK.
Black Cat Creative
Basingstoke, Hampshire, South East England, RG24 8UG
Black Cat Creative is an experienced and passionate Basingstoke graphic design team based in Basingstoke, Hampshire. With a customer-focused friendly attitude and experience in promoting a broad
Lesniak Swann
Stoke on Trent, Staffordshire, West Midlands, ST1 5SJ
Our approach combines a clear understanding of our clients and their audiences, with our knowledge of the most engaging and efficient solutions. This helps us to create awareness, open conversations,
Media On The Move
Lisburn, County Antrim, Northern Ireland, BT27 6UY
Media On The Move was conceived by the need for a more aggressive style of advertising. The traditional styles, such as radio & newspapers, have become monotonous, cluttered and less effective in
Lost & Found Creative Communications
Bristol, South West England, South West England, BS10 7TW
We can be found in the picturesque village of Saul, South Gloucestershire. Situated alongside the historic and inspirational setting of Saul Junction and Marina, we consider ourselves very privileged.
100 Percent Direct Marketing
Norbiton, South West London, London, KT2 7AU
100 Percent Direct Marketing is a full service Direct Marketing agency founded in 1982, with Senior Management who've been in the business for over 30 years but remain very much involved in day to day
SocialB - Digital Marketing Agency
Cambridge, Cambridgeshire, East England, CB1 1DJ
We appointed SocialB to train our franchise licensees in the effective use of social media as part of their marketing mix. SocialB, through their detailed training, have positively influenced our
Red Square Creative
Southend on Sea, Essex, East England, SS1 2NE
Very happy with the re-design of our company logo and other advice given by Red Square Creative, very good communication from the company and professional throughout. Red Square listened to our needs,
Net Communities
London Bridge, South East London, London, SE1 9HF
Net Communities is an award-winning digital company that specialises in advertising solutions and publishing. Constantly evolving, we are dedicated to finding new and innovative ways to reach premier
Bluepole
Barrow in Furness, Cumbria, North West England, LA14 1XH
Our multi-skilled creative team, overseen by Creative Partner Linzi Rowe, are devoted to turning your ideas into reality by providing you with an innovative solution to all your marketing and
Marketing Concepts
Thanks for visiting. Marketing Concepts is an award-winning advertising agency based in Edinburgh, Scotland. We've been providing first class marketing communications to our clients for over 17 years.
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?