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Advertising Agencies in the UK
I2 Total Marketing
Strabane, County Tyrone, Northern Ireland, BT82 9AE
Our team of in-house marketing experts build our clients' businesses by developing and implementing innovative and results-driven strategic branding, marketing communications, and design solutions.
Media Link
We are set up to represent media owners who need to talk to advertisers and their agencies based in Scotland and the North of England - in fact anywhere in the UK outside of London. We work on
Redegg Solutions
Bath, Somerset, South West England, BA1 6LU
Redegg Solutions Ltd's fundamental aim is to provide a top quality, professional service to meet all your communications requirements, and we pride ourselves highly on our exceptional hands on
KISS Communications
Cambridge, Cambridgeshire, East England, CB4 0EY
Our proven ability to cut through complexity and deliver stand out creative based on a single-minded proposition has enabled us to win a fantastic family of clients in the Science, Technology,
Aarlsen Design
Norwich, Norfolk, East England, NR1 4AB
We provide professional fixed-fee graphic design for advertising: branding and logo design; design for print including leaflets, brochures and folders; and budget /bespoke web design. You'll like us.
Results
Corby, Northamptonshire, East Midlands, NN18 9NF
If you're looking for marketing consultants who can give you proven ways to get better marketing results - then the marketing ideas and techniques that you'll discover at Results Corporation will open
Oldroyd Publishing Group
Lytham St Anne's, Lancashire, North West England, FY8 2ER
Its first company, Homebuyers Services & Co, published personalised presentation folders for estate agents to use in the distribution of property particulars. The concept was new - revenue raised from
The Covey Agency
Our offices are a refurbished corner shop which is quite fitting really as we take a corner shop approach to our business. What does that mean? Simply put, we're not a Supermarket! We offer our
Cre8ive Wisdom
Poole, Dorset, South West England, BH15 2ER
Founded in 1994 and incorporated in 2008, Cre8ive Wisdom utilises proven and measurable growth techniques to help clients achieve their business aims before rolling out winning campaigns to support
Greenwood & Bell
Norwich, Norfolk, East England, NR15 2JP
Greenwood&Bell is an advertising and design micro-agency, set up by two senior marketing designers, Mark and Mandy Greenwood, to deliver marketing communication projects for clients here in East
Thinktank Marketing Agency Manchester
Manchester, Greater Manchester, North West England, M3 3HF
First and foremost, thinktank is a world-class agency with a seriously successful client base. This means that when you're looking for a full-service Manchester marketing agency with the experience to
Advantage Design Consultants
Barbican, City of London, London, EC2A 4QS
The agency is now working with fast-growing building and roofing company, Radmat, producing a wide range of material including web, digital media, packaging, CG visualisations and location photography
Atalanta Advertising // Design
If there are any vacancies, they'll be posted here. However, we're equally happy to receive speculative applications and we always keep the good stuff on file. If you want to try your luck with an eye
Mousetrap Marketing
King's Lynn, Norfolk, East England, PE30 1DP
We are an agency that have the skills and capabilites to deliver all of your Design, Digital and Marketing needs without the need to go anywhere else. We would like to welcome Mike Stevenson, Kate
Acmic Interactive Solutions Pvt
Farringdon, City of London, London, EC1M 4NL
Acmic team consists of world-class experts in the field of Online marketing. We employ new technologies related to search-engines and data-mining; and emerging new media such as blogs, podcasts and
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?