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Advertising Agencies in the UK
Web Windows Marketing
Peterborough, Cambridgeshire, East England, PE2 6FT
You're in business because you are good at what you do, not because you're a web marketing expert. There are countless ways of reaching your target audience, irrespective as to how specialist or large
Bizgraphics
Loughborough, Leicestershire, East Midlands, LE11 1LD
Purpose - The reason for which something is done or created or for which something exists. Our Website is intended as a brief overview of our services and appreciate not all of your questions may be
Goldladder
Exeter, Devon, South West England, EX4 4RN
We've been doing this since 2001 and we reckon we are pretty darned good at it. Our Google Partner Status and over 15 years in business allows us to deliver amazing Adwords and SEO solutions, for a
Space Marketing
Tunbridge Wells, Kent, South East England, TN4 9PA
Space Marketing offers a full range of services to owners of magazines, yearbooks, websites and exhibitions. After more than 16 years in advertising sales and publishing, Brian Shilling formed a media
Cornerstone Design & Marketing
Oldham, Greater Manchester, North West England, OL4 5DJ
Cornerstone design & marketing started in 2007 from the attic room of a terraced house in Oldham. From that point on, the company has grown to become well known for its creative flair, strategic
Oakbase Integrated Marketing
Wilmslow, Cheshire, North West England, SK9 5EG
The other half is wrapped up in how we do it. It's not a complex series of qualitative and quantitative equations. It's actually about exuberant talent and drive. We're fortunate to be part of a team
Zinc Design Consultants
Aylesbury, Buckinghamshire, South East England, HP19 9EW
We offer a full range of graphic design services including website design, brochure design, advertising, corporate identity(logo), branding design and photography. We work with large organisations to
Joe Public Advertising
Manchester, Greater Manchester, North West England, M1 5BW
It's easy to forget that, unlike many other popular sports, the idea of adventure for adventure's sake is pretty new. Up to the early part of the last century, adventure as we know it was for reserved
Blackcode Advertising
Brighton, East Sussex, South East England, BN2 9QB
Blackcode Advertising is a specialist direct marketing company. We are contracted to represent a variety of businesses that either do not have their own sales and marketing team or find that it is
Archer Advertising
Belfast, County Antrim, Northern Ireland, BT7 1BU
From initial brief to finished product, our design team works closely with our clients to deliver effective, hard-hitting, inspired creativity that will improve the profile of any product or service.
B Graphic
Redruth, Cornwall, South West England, TR15 3XJ
Based near Portreath, B Graphic is a creative marketing studio with industry experienced graphic designers and web developers. We help local cornish businesses create affordable design for effective
Cristal Advertising
Sheffield, South Yorkshire, Yorkshire and the Humber, S2 4SU
Formed in 2013 in Sheffield, Cristal Advertising is Sheffield's newest and most exciting company within the sales and marketing world. With a "quality comes first" attitude and innovative approach to
Simon Anderson Freelance Copywriter
Harrogate, North Yorkshire, Yorkshire and the Humber, HG2 9BY
Copywriter and creative collaborator? The copywriter thing is simple: I write persuasive, highly effective concepts, copy and campaigns. Creative collaborator? Well, I really get off on working with
Tap Creative
Northampton, Northamptonshire, East Midlands, NN5 7QP
Tap Creative is a well-established independent graphic design agency based in Northamptonshire. Our success is built on creating excellent working relationships with each of our clients, gaining a
NB Design
Farnham, Surrey, South East England, GU10
Professional in our approach, we have a combined wealth of in-house knowledge and experience that spans over 36 years and work with clients within a broad range of industries that includes the
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?