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Advertising Agencies in the UK
Hunterlodge Advertising
Rickmansworth, Hertfordshire, East England, WD3 1AY
But without the right objectives we won't get the right outcome or even be able to measure what we've done effectively, and that drives us mad. It's not great if you're watching a movie but its bloody
ivoryRED - Design & Marketing
Weston super Mare, Somerset, South West England, BS23 3SD
Let's keep it short. After all, you're not really interested in middle names, pets or who's going to win xfactor. You want to know what ivoryRED Design is all about and what graphic or website design
Yellow Hammer Design
Sandhurst, Berkshire, South East England, GU47 0GT
We are a full service boutique graphic design agency based in Sandhurst, Berkshire, with the simple philosophy of providing a high quality service whilst keeping things as simple as possible. With
Designate
Brighton, East Sussex, South East England, BN1 4GA
So we create work for wherever your customers are. Online, offline, social media, mobile, TV, press, outdoor radio, apps - whatever works best for them. Want to catch up on our thinking about audience
Harvey Communications
Crawley, West Sussex, South East England, RH10 4JJ
A specialist Marketing and PR Agency offering extensive experience in the technical, engineering and industrial business-to-business sectors, based in Sussex, UK. Harvey Communications Marketing and
Cantillion King Advertising
Stroud, Gloucestershire, South West England, GL5 2JT
Based in Stroud, Gloucestershire, Cantillion King Advertising is a business-to-business agency that has been providing marketing, advertising and public/press relations services to clients in a wide
Other Creative
Farringdon, City of London, London, EC1M 6EH
We are the agency of the untrodden path. 32 people with over 250 years of experience. Unilever and RBS and Sky and Ordnance Survey and Freedom from Torture and 25 other clients. An 18 year-old agency
Zero Design
Zero is a UK graphic design and marketing company of highly experienced, imaginative people who love what we do, and delight in working with our clients. Our approach is simple - we listen to you, we
iDesign
Omagh, County Tyrone, Northern Ireland, BT78 5HZ
We are an Omagh based creative design agency, focused on delivering original, innovative and engaging graphic design, web design and marketing solutions. We also offer print services in many forms at
Maple Street Studios
Marylebone, West End, London, W1T 6HE
If you're looking to make a radio commercial, need audio or visual branded content or programming for broadcast or brands, our team of producers, designers, copywriters and voice talent can help. So
Elevation Creative Studios
Swindon, Wiltshire, South West England, SN25
The team behind the control panels at ElevationStudios are specialists in graphic design for print, website design and marketing campaigns for business. Our mission is clear: To deliver inspiring
Swordfish Advertising
Bristol, South West England, South West England, BS1 6JG
Building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat and tears. The best campaigns always do. But we take a lot of pride in translating that behind-the-scenes
Advertisingworks Scotland
Ayr, South Ayrshire, Scotland, KA7 1LL
Advertising Business Consultancy (ABC-Ayr) was started in 1996 by advertising ‘guru' Alex Knox with a team of 2, the business was responsible for managing some high profile accounts including
Palmer & Rose Partnership
High Wycombe, Buckinghamshire, South East England, HP12 4RH
Palmer & Rose is a full service Advertising, Marketing, PR, Web, Literature and exhibition agency with a very strong technical capability. We work for both large international organisations and small
Caters
Pudsey, West Yorkshire, Yorkshire and the Humber, LS28 6DR
We're particularly proud of our automotive experience and have been helping motor dealerships shift more metal for over 30 years. We bridge the gap between what local dealerships need and what is
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?