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Advertising Agencies in the UK
B-spokes
The UK's largest specialist in pedal powered solutions. From promotions on Rickshaws and Ad bikes, to pedal powered deliveries or even wedding transport, b-spokes can provide a pedal powered,
Seviin
Cheltenham, Gloucestershire, South West England, GL50 3SH
Seviin is a creative Cheltenham design studio, specialising in brand, graphic design, web design and development, and marketing across all media. In combining our experience, we create memorable
HHC Lewis
Southampton, Hampshire, South East England, SO14 3LP
We are Technical PR specialists providing public relations services to engineering and technology companies across the globe. With contacts in the trade press throughout the UK, Europe, the Middle
Nexus24
When nexus24 first formed in Edinburgh not a lot of people knew what the name actually meant. Then a certain mobile phone came along and it was a bit more obvious. That name put simply represents what
Webmojo Internet Marketing
Paid advertising management We will look after and monitor your paid advertising making sure that it produces results. Reduce your ad spend and CPA. When it comes to internet marketing you can not
Mash Media Cafe
Exeter, Devon, South West England, EX2 4AD
By design, Mash Media Cafe has a wealth of marketing communications expertise. We bring fresher, creative perspectives to achieve commercial objectives and to help our clients expand - or establish -
Fold7
Farringdon, City of London, London, EC1N 8TS
To support the reintroduction of Carlsberg's iconic strapline in the UK, we developed a first of its kind OOH campaign that would turn heads and drive awareness for the brand beyond traditional
Local Signage
Leicester, Leicestershire, East Midlands, LE3 2GU
We have technological expertise to meet your digital signage needs. We will work with you from the point of concept to deployment taking you through the whole process of helping you achieve your
Flying Saucer Creative
Norwich, Norfolk, East England, NR1 1UA
We have a wide range of marketing and creative services available to our clients, which we use to work closely with each business. We will tailor each service to provide a complete marketing package.
The PDCo
Stroud, Gloucestershire, South West England, GL5 2AY
Great branding starts with finding out more about your business, the markets it operates in and the people who you want to engage with. This process is the foundation for gaining an understanding of
Earl & Thompson Marketing
Gloucester, Gloucestershire, South West England, GL3 3TH
Our mission is to help our clients be successful, whether that's creating positive beliefs about your brand, helping you get detail messages across to an audience, generating sales from new customers
Heckford
Preston, Lancashire, North West England, PR1 8TN
Heckford has over 35 years of experience in the design and print industry, developing outstanding media and advertising campaigns. With in-house exhibition and signage creation alongside cutting edge
Local Online Advantage
Stamford, Lincolnshire, East Midlands, PE9 2QE
Because you can ENGAGE with your local customers before they ever set foot inside your business. The world is a-changin' and all businesses need to adapt. You can create trust, authority, and above
Heron Marketing Services
Wigan, Greater Manchester, North West England, WN1 1TD
Our pragmatic, no-nonsense approach is seen as a breath of fresh air by our clients, whilst at the same time, being successful in delivering original, innovative, commercially sound and achievable,
Cherry Advertising
London Bridge, South East London, London, SE1 3TQ
Well, we absolutely love devising clever strategy and inventing unexpected creativity that works hard for your brand's bottom line. We call this Cherry thinking. We are a full service digital agency
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?