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Advertising Agencies in the UK
Whistle & Taylor Creative Agency
Cheltenham, Gloucestershire, South West England, GL50 3DA
Cheltenham advertising, graphic design and web design agency Whistle & Taylor is a full-service agency, producing award winning graphic design for businesses across Gloucestershire, Bath, Bristol,
Sigma Marketing & Advertising Agency
Plymouth, Devon, South West England, PL1 3RE
We think we're a little unusual in this part of the southwest - a real full service agency, capable of providing a complete portfolio of all the marketing and advertising services you'll need in
Connexions PR & Marketing
Tickhill, South Yorkshire, Yorkshire and the Humber, DN11 9JQ
Not only to inspire and support, but also create for them a highly profitable solution. With a reputation for high ethical regard and a commitment to constantly assimilate the many years of industry
Image Marketing Projects
Kidderminster, Worcestershire, West Midlands, DY11 7RA
We've been helping companies across the central England region with their marketing, design and public relations requirements for many years and we are justifiably proud of our reputation as one of
The Union Advertising
Leeds, West Yorkshire, Yorkshire and the Humber, LS8 2DQ
The Union is a multi-disciplinary creative agency based in Edinburgh and Leeds. From offline to online, experiential to direct marketing, we can offer a truly integrated solution. Our experience spans
Spring Marketing Communications
Worthing, West Sussex, South East England, BN14 9EP
The demands of modern technology and changing demographics requires constant review of strategy and renewed approaches to take competitive advantage in the marketplace. We provide innovative solutions
Razor Design
Stourbridge, West Midlands, West Midlands, DY8 3PB
We're a bit different. We're not like a conventional design consultancy. Our creative work is carried out by the creative partners and a pool of talented freelance professionals. With fewer people in
Advertising Gift Connect
Scunthorpe, Lincolnshire, East Midlands, DN16 3RF
Browse or search our product selection to find an extensive range of promotional products. We have a great selection of promotional items ranging from low cost to elegant executive gifts. Our wide
Lime Design North
Newcastle upon Tyne, Tyne and Wear, North East England, NE4 8AW
Lime Design (North) Ltd is a graphic design and website design company that prides itself on giving a personal and professional service to all their clients. We specialise in branding and logo design,
CJAM Group
Colchester, Essex, East England, CO6 2QB
In order to provide you with a better browsing experience, we remember and store information about how you use our website. Marketing is an intrinsic part of the modern business. When optimised,
Mirabelle Communications
Croydon, South London, London, CR0 1JN
We are a full service agency, dedicated to creating dynamic campaigns from concept to delivery at excellent value to achieve maximum impact. Creating, planning and buying campaigns across all media,
IDA Advertising
Great Dunmow, Essex, East England, CM6 1BD
IDA commenced business in 1964 and first operated out of offices in London. After 9 successful years, the decision was made in 1973 to leave the city for the rural life in Great Dunmow. As IDA grew
Focus Media (UK)
Basildon, Essex, East England, SS14 3HJ
We work with hundreds of clients within the education sector all across the UK and specialise in getting the very best return from your marketing budget, no matter how large or small your spend is we
Rogue Gene Advertising
Tunbridge Wells, Kent, South East England, TN1 1XP
Rogue Gene Advertising is an independent TV Advertising Agency that can deliver what you need, on time and within budget. For over 25 years, we've been involved with television advertising and have
Local Biz Connections
Bolton, Greater Manchester, North West England, BL3 2HN
LocalBizConnections. Com is a leading independent marketing and advertising firm Based in Greater Manchester, but have a nationwide reach. We are specialist in business-to-business and business
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?