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Advertising Agencies in the UK
Navigator Blue
Belfast, County Antrim, Northern Ireland, BT2 8HS
You want it all, don't you? Great ideas executed with high standards. Incisive thinking. Strategic public relations solutions. Precision media planning and delivery. And you want your campaign to cut
WhiteLight Design
North Finchley, North London, London, N12 0PL
WhiteLight is an award-winning creative agency founded in 1998. We are a friendly team of professionals who love creating outstanding design and compelling campaigns for business and public sector
Elm House Creative
Belfast, County Antrim, Northern Ireland, BT2 8DN
To us, 'creative' is not a department. It's the essence of each individual's discipline - from account service to designers, art directors and writers. He knows what gets results when it comes to
Digital Media Managers
Norwich, Norfolk, East England, NR2 4SZ
Thinking of outsourcing your pay-per-click online marketing? Want to advertise your business on Facebook, Google, Bing & Yahoo but don't know how to start? Running a successful PPC online advertising.
RLA Group
Christchurch, Dorset, South West England, BH23 6BB
Our business is built on the simple belief that if we make your business successful, then our success will follow. From the moment we opened our doors 30 years ago, we've been helping clients ranging
Media Universal Services
Hampton, South West London, London, TW12 2SH
Wherever in the world you are planning to advertise, our expertise extends across every industry sector, all international markets and covers every aspect of media research, planning, negotiation and
F P Design
Cheadle, Staffordshire, West Midlands, SK8 7AA
F.P. Design and Advertising Limited is a Digital Design and Production Company, with a wealth of talented induviduals who have gained a vast amount of experience within the Advertising and Design
Osprey Marketing
Weymouth, Dorset, South West England, DT4 9AY
From our first visit to assess your requirements to operating an ongoing marketing solution, our focus is maintained on your business and your customers. Marketing is similar to most other functions
Big Wave Media
Exeter, Devon, South West England, EX4 3BR
We are a full service marketing agency based in Exeter providing innovative and cost effective marketing support. Our team of designers, developers and marketers are all housed under one roof which
HCT Creative
Bramley, Surrey, South East England, RG26 5BH
We deliver first class creative solutions to companies and brands around the world. We have a wealth of experience across multiple design disciplines, allowing us to offer a full range of services to
Orangutan Creative
Wirral, Merseyside, North West England, CH62 2DR
Orangutan Creative was founded by Amy Fairhurst and Karl Russell and is based on The Wirral. We are a friendly and down to earth design agency who aim to provide professional service at competitive
Torch Outdoor Billboard
Dalston, East London, London, E8 2NB
Torch Outdoor specializes in billboards in UK market. We pride ourselves in providing highly visible outdoor advertising locations that are competitively priced and well maintained. From highways,
Creative 42
Belfast, County Antrim, Northern Ireland, BT6 8AW
Since opening our doors in 2009 we have had the opportunity to work with some fantastic clients on an exciting and diverse range of projects. Our portfolio of work covers everything from graphic & web
Launch
Ayr, South Ayrshire, Scotland, KA7
What it means is that a project without a strategy is like a rocket running on two-stroke. So we make sure that every mission kicks off with a strategy that's been well thought through, appropriately
Hard Graft Creative
Barnsley, South Yorkshire, Yorkshire and the Humber, S70 1TL
We are a Yorkshire based creative agency focused on providing full digital and media solutions for local businesses. Whether you are a new start up, or require a refresh of an existing brand - we can
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?