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Advertising Agencies in the UK
Hartley Stone
Colliers Wood, South West London, London, SW19 4DH
MAP (marketing analysis programme) is an interactive 3-stage-process that will let your businesses see what customers and prospects think about you, your products, your market and your competition. So
Your Online Conversation
Hounslow, South West London, London, TW3 1QA
Your Online Conversation Digital Marketing, We think about online marketing a little bit differently. We know you have been running your business for a while now and you have probably had hundreds of
Graphitas
Lowestoft, Suffolk, East England, NR32 1HH
We are in the business of creativity and innovation, but with one eye firmly on your business objectives. Every idea and concept we provide you will be geared towards 'Return On Investment'. So in
OnlineMediaExperts
Islington, North London, London, N1 0QH
OnlineMediaExperts (OME) was founded in 2006 and was the UK's first advertising agency specialising in digital recruitment. Our services have spread far and wide since then but is still grounded in
Ginger Pumpkin
Clitheroe, Lancashire, North West England, BB7 2JW
Ginger Pumpkin is an award-winning graphic design agency based in Clitheroe near Blackburn. We strive to develop effective visual communication both in print and electronic media. Our collective years
I Certainly Wood
Garstang, Lancashire, North West England, PR3 1JB
If you are looking to make your customers aware of our product, or you want to drive brand loyalty or simply undercut the competition then ICW can help. We'll choose the best form of attack through
Toybox The Creative Communications
Tonbridge, Kent, South East England, TN10 4DD
We find out all there is to know and then more about the advantages and drawbacks of the product or service. When selling products and services to consumers, we're interrupting their lives. If that
CNJ Media Events
Kendal, Cumbria, North West England, LA9 4ED
CNJ Media Events Ltd was established in 2003 as a marketing and advertising agency specialising in the retail sector, with particular expertise in product launches and corporate hospitality events.
On Line Design
Telford, Shropshire, West Midlands, TF4 2RL
Founded in Ironbridge and originally London based, we have been successfully building partnerships and helping local companies since 1987. We offer a broad range of design services including corporate
Dandy Collective
Nottingham, Nottinghamshire, East Midlands, NG8 1JS
Our ideas are imaginative and focused, our approach is refreshingly honest and straightforward, our work is intelligent and gets results. We're Dandy, a creative agency based in Nottingham,
Red Moran
Altrincham, Greater Manchester, North West England, WA14 5NQ
RedMoran is an award-winning marketing communications agency in Manchester. Over the past 10 years we've built a team of talented experts offering Clients the benefit of our experience in areas such
KLG Design & Advertising
Norwich, Norfolk, East England, NR1 1UA
KLG is a small but dedicated team of Creative Graphic Designers, Website Designers and Marketing Specialists. Our client base is diverse, working mainly with SMEs within the financial, engineering,
SMR Digital
Bournemouth, Dorset, South West England, BH3 7AQ
Partners SMR is a full service creative agency based in Bournemouth, Dorset. We specialise in digital design, graphic design and website design. We believe in brand power and we're here to nurture,
Wood Creative
Sheffield, South Yorkshire, Yorkshire and the Humber, S17 3NW
Advertising budgets continue to be squeezed so let us get creative on your behalf. We deliver on print, radio and online advertising. Great ideas and brilliant media buying ensure you get the best
Coastline Poster Services
Seaford, East Sussex, South East England, BN25 3JE
Coastline Poster Services is a family-run business established over 30 years. We are able to display posters on our sites situated from Newhaven, through Brighton and Hove, to Worthing and surrounding
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?