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Advertising Agencies in the UK
Cartridge Empire
Calne, Wiltshire, South West England, SN11 0AT
Cartridge Empire supply high quality compatible, remanufactured and original printer ink and toner cartridges through our ecommerce site. We do not provide any frills or gimmicks, just an honest
Reviewsolved
City of London, WC1N 3AX
Review Solved is an online reputation management company. Helps to remove negative Google reviews that impact business and maintains reputation. Provides services like Remove Google Bad Reviews,
Andrew Backhouse Design
Harrogate, North Yorkshire, Yorkshire and the Humber, HG1 5BZ
In today’s competitive market, SEO is more crucial than ever. Millions of people use search engines every day looking for solutions to their problems and answers to their questions. Most problems
W&P Assessment and Training Centre
Weymouth, Dorset, South West England, DT4 7QL
W & P NVQ Care Training Centre provides Health and Social Care training throughout the Care Sector, we provide tailored health and social care courses in Care Homes, Residential and Domiciliary
Blue Whale Media
Manchester, Greater Manchester, North West England, WA3 7QU
Blue Whale Media is a SEO and web design company serving small and medium businesses in Warrington, Manchester, Liverpool, Cheshire and London. Over the years, we have built a reputation for crafting
Dovetail and Slate Limited
Bristol, South West England, BS16 1BN
Build your perfect team with Dovetail & Slate, the construction and education recruitment experts. With 10 years of experience curating and placing quality candidates, we understand the importance of
Doublespark Internet Marketing
Cambridge, Cambridgeshire, East England, CB1 1BH
Digital Marketing Experts - With combined marketing experience spanning more than 50 years, at Doublespark we know how to deliver results. All our recommendations and work are designed to ensure our
4KD Media
London, EC2A 4NE
We work with clients of all shapes and sizes to deliver digital marketing solutions that generate more visitors, better engagement and more sales through SEO, email, content and social media
Svensoni Paraplanning
Swindon, Wiltshire, South West England, SN2 8YY
Svensoni was originally founded as a provider of outsourced paraplanning to advisers – but it has grown to be so much more. We define a paraplanner as an experienced and qualified technical industry
Hyphen
Leicester, Leicestershire, East Midlands, LE6 0FH
Hyphen is a creative agency with an experienced, knowledgeable and dynamic team. With a combined experience of graphic design, illustration, marketing, print, brand strategy and websites, we are
The Inter Group
Knaresborough, North Yorkshire, Yorkshire and the Humber, HG5 9JA
The Inter Group are a full-service digital agency with capabilities across web design and web development, graphic design, branding and marketing, studio and location photography, print and mailing.
Discover South Kesteven
Grantham, Lincolnshire, East Midlands, NG31 6BH
Discover South Kesteven is part of InvestSK, South Kesteven’s economic growth and regeneration company. We’re promoting the district’s fantastic leisure, culture and heritage to encourage more
Wimbledon Business Studio
Hillingdon, West London, London, SW19 8TY
At Wimbledon Business Studio, we pride ourselves on our efficient and friendly approach to business and offer a full bespoke print and design management service, taking the strain away from dealing
Think Little Big Marketing Ltd
Mitcham, South London, London, DA16 3PG
Think Little Big Marketing Ltd is a unique design and marketing agency based in the UK. We work with UK startups, SMEs, and businesses looking to grow.
In-Designs
Hammersmith, West London, London, W14 8TX
In-Designs based in the heart of London presents London's most talented up and coming freelance Interior designers. Providing a wide range of services from advice and tips to full and complete
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More content leads inevitably to more competition. On an average base, a consumer will stumble upon more than five thousand ads on a daily basis, which definitely means that attention span is harder to garner and keep than ever. Alongside is the fact that organic reach on social media is continuing to decline. In such a scenario, many companies are wondering what are the best ways to make sure they are reaching to consumers. Ad campaigns and content are naturally the first things a company or business manager will consider. And they will be right to do so. However, without an in-house marketing and advertising team and no particular knowledge of marketing, the business owner will immediately consider the idea of hiring an advertising agency. However, do they pick up the phone and call the advertising agency immediately, or they are not sure what an advertising agency can actually offer in terms of services and help? For many people it will be the letter one, this is why this guide to what an advertising agency actually does may be very helpful to you.
What Does an Advertising Agency Do?
An advertising company is a business focused on creating marketing strategies, plans, and advertising campaigns for other businesses, companies, and individuals. An advertising agency uses and works with a number of marketing and promotional channels for creating effective advertising strategies intended and implemented for increasing the client’s exposure, presence, and market share. An advertising agency also works in building brand awareness and increasing a company’s revenue.
An advertising agency can use a number of advertising and communication channels, including television, radio, podcasts, paper and digital media for building effective advertising campaigns depending on what channels are the best for the specific advertising campaign. By doing so, the advertising agency is targeting the specific audience of the company.
An advertising agency can be divided in a few departments. For example, the creative department of an advertising agency is making sure that all marketing and advertising materials are resonating with and appealing to the targeted audience of the company. By this, the advertising agency is increasing customer engagement and maximizing the advertising results. The buying department of the advertising agency is responsible for analysing what media channels are the most suitable for delivering specific ads and promotional materials. A customer relations department of an advertising agency is responsible for maintaining and monitoring clients relations and communications.
An advertising agency can come in a different size. An advertising agency can be either a small one with not many departments or a bigger one with all departments. An advertising agency can also be home-based business or also a part of branches with offices in many cities around the country or the world.
What Are the Tasks of an Advertising Agency?
• Creating – Usually, a responsibility of the creative team of an advertising agency, some of the tasks and duties include the creation of graphics, videos, banners, concepts, copywriting and other advertising materials. A creative team of an advertising agency will show a high level of creativity in the creation of many different materials under the umbrella of one marketing campaign for a company.
• Planning – Planning is usually a responsibility of the buyers team of an advertising agency and includes duties such as researching the most suitable communication and marketing channels, understanding the audience characteristics of different media channels, collecting other sorts of crucial data and information for determining which media channels will work for a particular campaign or not.
• Buying – It is a process, part of the job of an advertising agency, that includes the acquiring of media space and time for displaying the advertisements. Pretty much, what buying means is the process when the advertising agency is buying advertising space. It can also happen through an automated platform and buying often involves negotiation that is performed by the advertising agency.
How Does an Advertising Agency Work?
An advertising agency will work together with clients for the creation of advertising campaigns that satisfy the needs, requirements, and desires of the client, but also their clients and customers. All departments and teams of an advertising agency work together for building a concept for an advertising campaign and making sure this message is delivered through the right channels in an effective way and it reaches the right audience. When you start working with an advertising agency, the first stage after you sharing and explaining more about your requirements and needs is the advertising agency coming back to you with a proposal. Based on that proposal you can decide whether you want to work with this advertising agency or not. Once you select an advertising agency, the advertising agency will begin gathering as much information from you, your products, markets, audiences, as possible. Based on that information, the creative team of the advertising agency is starting with the creative process. This process may take a while until both the creative team and the client are satisfied with the advertising campaign and the concept. Finally, the final product is distributed by other responsible teams of the advertising agency.
Different Departments of an Advertising Agency
An advertising agency will have different departments that work on different aspects of the process.
• Media – Can be divided in two sub-departments – planning and buying. Media planning includes the process of choosing the right communication channels for the campaign, while media buying refers to the purchase of the right advertising space and time.
• Creative – As already explained above, the creative department of an advertising agency is responsible for creating and designing content and concepts for all advertising campaigns.
• Admin and HR – The department of an advertising agency that handles employee’s paperwork and sometimes run some ad hoc tasks too.
• Client Administration – Usually a department part of a big advertising agency. Usually handles all communications with clients.
An Advertising Agency – Is It Expensive?
Every advertising agency will have its own way to charge clients. An advertising agency can work with a commission, charge service fees, or work with combined structures. All the possible fees or pricing structures an advertising agency can work with include: retainers, full time equivalents, project fees, fixed fees, media commissions, production mark-ups, licensing, percent of sales bonuses, pay for performance, value pricing.
What does an advertising agency do?What are the tasks of an advertising agency?
How does an advertising agency work?
Different departments of an advertising agency
An advertising agency – is it expensive?